Corona Summer 2013

Inspiring consumers to get out and enjoy summer to the fullest and celebrate the season with no regrets. A microsite rotates through submitted fan photos and features sponsored summer-themed events and an opportunity to purchase branded merchandise. In-pack codes on specially designed cases provide chances to win hundreds of weekly prizes and grand prize experiences, while retail signage and displays help remind consumers to make Corona part of their summer plans. Off-premise materials encourage patrons to text their photos in for a chance to win seasonal prizes and be featured on the microsite and in ongoing Corona digital ads.