Cooking With Kraft

A relaunch of the Cooking with Kraft website, which provides coupons and recipes exclusively to Publix grocery shoppers, with an updated design and a new mobile site. Recently surpassing 12,000 “likes” on Facebook, the site also adopted a larger social media presence with new accounts on both Pinterest and Twitter. Pinterest users can follow Cooking with Kraft’s boards to check out favorite recipes by category, and Twitter followers are treated to real-time recipes, updates and coupon offers.